ABM LEAD GENERATION

Optimise Your Sales Funnel Growth with Our Account-Based Marketing (ABM) Strategies

Unlock tailored engagement, continuous refinement, and cutting-edge analytics designed specifically for your ABM needs. Our innovative lead generation methods utilize intent signals and customised engagement strategies to connect businesses with their key accounts.

Personalised Outreach

Continuous Optimisation

Increase ROI

GET STARTED

ABM Marketing Qualified Leads​

Within our Account-Based Marketing framework, we take a tailored approach to MQLs, executing a streamlined 3-step process focused on account-centric engagement.

Target

We begin by analysing the compatibility between your provided target account list and our extensive first-party database. Our AI algorithms then identify prospects within your accounts who are actively seeking new solutions for their workplace environment.

Engage

We design personalised email campaigns that captivate your audience, encouraging participation through form submissions and consent. Additionally, we monitor their online behavior to gain deeper insights into their interest levels.

Convert

After prospects engage with your content, we thoroughly review each lead before sharing them with you. Our value-driven approach ensures optimal outcomes for your business and guides prospects within targeted accounts toward successful sales closures.

ABM High Qualified Leads

In our ABM strategy, we implement a customised approach to identifying high-quality leads that align seamlessly with the specific needs and objectives of each targeted account.

Target

We start by reviewing and analyzing the target account list you provide alongside our first-party database. Once we calculate a match rate, we prepare targeted email blasts. Our AI algorithms also help identify prospects actively seeking new solutions in their workplace.

Engage

Tailored, personalised email campaigns are launched, directed at your shared account list. These campaigns include an additional layer of profiling questions; responding to these inquiries unlocks access to gated content, enhancing ABM engagement.

Convert

Our dedicated in-house team diligently monitors engagement and evaluates each lead, enriching your database with highly qualified prospects. We prioritise prompt follow-up on every HQL to maximize business outcomes.

ABM BANT

We guide prospects from your target account list through a comprehensive series of questions focusing on Budget, Authority, Need, and Timeframe (BANT). This strategic approach can be delivered by agents or through interactive sessions. Our goal is to nurture your ABM BANT leads and gather valuable information for your sales team.

Budget

We explore whether leads have an allocated budget and if it has been approved. Typically answered by decision-makers, these inquiries help ascertain commitment levels, refine lead quality, and accelerate the purchasing decision.

Authority

Identifying the key decision-maker within a lead's account is essential. While multiple stakeholders may be involved in the decision-making process, pinpointing a primary authority streamlines the conversion pathway.

Need

Conducting a needs assessment is crucial for understanding the challenges prospects face. By gaining insights into these issues, your company can deliver relevant content, fostering trust and reliability throughout your marketing efforts.

Timeframe

Understanding the lead's decision-making timeframe is vital for effective engagement pacing. Whether the timeframe is short-term or extends from 3 to 12 months, we ensure timely delivery of appropriate content to support leads during their decision-making journey.

Boost your sales pipeline with high-quality leads.

Contact us today to discover how AIS can transform your B2B marketing strategy and drive exceptional results.

GET STARTED