MULTI TOUCH

Unlock the Power of Multi-Touch Lead Generation

In today’s competitive landscape, multi-touch programs are essential for driving engagement. The more frequently your target audience interacts with your content, the greater their interest in purchasing your solutions.

Enhanced Nurturing

Increased Interest

Stronger Relationships

1. Targeting

We begin by analysing the targeting criteria you provide. If you have a target account list, we seamlessly integrate it into our strategy to ensure alignment with your objectives. We evaluate your goals and target accounts to guarantee that your message reaches the key decision-makers who can influence outcomes.

2. Matching

Utilising our extensive database, we precisely match your data to effectively target the right audience segments. After this matching process, we prepare for the campaign launch, ensuring your message resonates with your ideal audience.

3. Timing

Timing is crucial for the success of our multi-touch campaigns. We strategically schedule the initial email blast for maximum impact, serving as the first touchpoint. This engagement invites leads to opt in for personalised content tailored to their specific needs.

4. Primary

Our initial email blast features a carefully curated selection of first-touch assets designed to captivate your target audience’s attention. Whether leads download content or engage through phone interactions, this foundational step sets the stage for future engagements.

5. Secondary

For leads who opt in, we prepare a second email blast, ideally scheduled later in the week. This follow-up email showcases a new set of valuable assets, reinforcing the nurturing process. We focus on ensuring engagement with both touchpoints to advance leads to the next phase of our multi-touch strategy.

Summary of Multi-Touch Engagement

Leads that interact with both email blasts and demonstrate continued interest are classified as multi-touch leads. This classification highlights their heightened interest and potential readiness for further engagement, positioning them for nurturing and conversion as prime prospects ready to purchase.

Why Choose AIS for Multi Touch Engagement?

Interest

Engagement with multiple email blasts reflects genuine interest, indicating that prospects are actively seeking solutions and are primed for conversion.

Intent

Responding to several emails demonstrates significant intent, paving the way for meaningful interactions and ultimately facilitating conversions that drive business success.

Nurture

Our multi-touch program enables deeper nurturing of leads. Through strategic touchpoints, we build stronger relationships, better understand their needs, and guide them effectively along their conversion journey.

Boost your sales pipeline with high-quality leads.